Secrets That Sell Alpacas #6
Signs Are An Essential Part of Marketing Your Business
I’m a huge believer in having signs on your vehicle to market your alpaca business. While you are driving around town people see you. They stop at red lights. They get bored. They look around.
Most people have never heard of an alpaca. They’ve never seen one. If your sign is good, if it intrigues them,…maybe they will look up your website later. They might give you a call. (Be sure to have a call to action on your sign.) They might even buy an alpaca from you. Stranger things have happened.
Signs just make good common sense so I’m not going to beat you over the head with this one. If people don’t know about you they can’t do business with you. So let them know you are there with SIGNS!
As a practical matter, you should at least have signs on your farm truck and your trailer. Consider having signs on the vehicle you drive the most frequently as well. Because I’m a mother of four children, I drive a van everywhere so I had signs made for my van. I started out with magnetic signs on the sides of the van. My oldest child complained that people at stoplights stared at us (“So embarrassing MOM!“), so instead I had signage put on the back of the van (above). This helped because the people behind us at lights read the sign and people in parking lots read it.
But how well does it really work? Let me share this story with you.
A man was driving home from work. He was frustrated with his job, sick of the rat race. Just the night before he had joked to his lady friend, “I’m thinking about chucking it all and raising alpacas.” He had seen a commercial about the cute little creatures and thought they seemed like a lot more fun than his stressful job. He looked up at the next stoplight.
My van was in front of him.
“You are kidding me,” he thought. “Alpacas in Fairhope?” He called me the next day to make an appointment to visit the farm. And within a couple of months he had purchased two female alpacas from me. True story of serious business from a sign that had cost me less than $150.
So, what are you waiting for? Go put those signs on your car!
Read the Other Secrets The Sell Alpacas:
Secrets That Sell Alpacas #1 Participate in the FRG
Secrets That Sell Alpacas #2 Have an Internet Presence
Secrets That Sell Alpacas #3 Get your business card OUT there.
Secrets That Sell Alpacas #4 Don’t forget your Veterinarian.
Secrets That Sell Alpacas #5 Be Enthusiastic!
Do you have a marketing tip to share? Leave a comment. We’d love to hear it!
