Archive for alpacas

Cottage Industry Alpaca Breeders Association

alpacas in field with thatched roof in background

The Straw that Broke the Camelid’s Back by Val Newell of The Green Alpaca

It was a rather simple day, daily chores, and a visit to a friend’s alpaca farm, all carefully planned.  On the ride to the farm, in the quietness, I thought about the emails I had been receiving in my inbox… with a heavy heart.

One of the emails said, “Alpaca Herd for sale, all offers considered.” The email went on to explain that the owners had a small herd of alpacas that were deeply loved, but they were losing their house due to being laid off. They were desperately seeking a loving home for their charge. It was truly heart breaking.  I have received many emails that sound very familiar.  I thought about another email I had received where in the proud new owners of an alpaca selling for over $600,000 were boasting of their new herdsire.  I thought to myself, there is something wrong here, and I felt unsettled, and rather agitated.

As I got to my friends farm, we had a great visit, talked a little about the future of the industry and then I was told, that there is a restaurant in Somewhere USA that is featuring “alpaca” on the menu.  My heart sank, cementing my deep resentment that something just wasn’t right with this industry.  Later that night, a person called me about an alpaca who was in a dog pen alone, and humming constantly. Apparently a single male alpaca had been sold as a “pet”… and banished to a solitary life in a 6×8 chain link dog pen. That, my friend was the final straw, the straw that broke the Camelid’s back.

At that point I started searching the internet for new ideas, something that would turn the alpaca industry around, a “cottage” type industry to honor, and value, so that our alpacas would not be left to these sad fates.

I researched about starting a new industry. I actually went and registered the domain name CIABA.ORG. aka Cottage Industry Alpaca Breeders Association.   At this point I didn’t have a clue how to actually let people know of the organization, but I had a plan, and more passion for change than you can hold in one earth!

In my searches I met a wonderful woman with true vision for the future of alpacas and the industry. She was inspiring, and gave me even more strength for change.

I knew I needed help to get the Cottage Industry Alpaca Breeders Association going, so I started writing on all the alpaca  forums about change, about honoring all alpacas, about another choice … The most amazing thing is that there were so many other people out there thinking along the same line! All across the country and even the world, one visionary after another chimed in, another offered to compile ideas, and then another took the ball and started the whole thing rolling! We formed an open communication forum calling it Brainstorming, and we built our website. Many talented and forward thinking people have added to a wonderful grassroots organization!  We are proud to announce,  CIABA as the national Cottage Industry Alpaca Breeders Association. We will also be establishing an alpaca rescue organization within the fold. This organization is filled with enthusiasm and positive momentum for change!

alpaca cria and mom

Our Mission Statement:

To honor and promote those North American alpacas that do not fit the typical show ring criteria.  Silky, fine uniform fiber or fiber that is variegated or unique.  To educate the public about areas of fiber, fiber arts, end products and animal husbandry.

To promote the growth of the alpaca fiber industry and to educate the consumer about why alpaca fiber is unique and was once called “Fiber of the Gods.”  To promote the industry as a viable and sustainable fiber and farming industry for all economic levels and to have all who hold to these high standards prosper.

Our Code of Ethics:

1 – To honor both the North American commercial and cottage markets of alpacas and alpaca products

2 – To treat alpacas with respect and care for them in a manner that is happy, healthy and stress free

3 – To utilize alpacas only for fiber or breeding stock – but not for an end product of meat

4 – To treat any other breeding, regardless of size, breeding direction, commercial or cottage with respect and honor and a sense of community

5 – To respect other Alpaca International, National and Local affiliates for the commercial industry even if only breeding on the cottage side

6 – To cooperate with other breeders on knowledge, health care, fiber knowledge and events for the betterment of all alpacas

We believe that by honoring all alpacas, our industry will continue to flourish; we invite you to consider joining CIABA… www.ciaba.org

Alpaca Farmgirl’s comments:

This sounds like a much needed organization. There is not much money to be made in a commercial fiber market when compared to a cottage fiber market, and we already have a cottage industry. Why not organize it, and capitalize on the animals we already have? Love it, Val! You’re my hero!

What do the rest of you think? Please leave us your comments below.

Secrets That Sell Alpacas #6

Signs Are An Essential Part of Marketing Your Business

I’m a huge believer in having signs on your vehicle to market your alpaca business. While you are driving around town people see you. They stop at red lights. They get bored. They look around.

Most people have never heard of an alpaca. They’ve never seen one. If your sign is good, if it intrigues them,…maybe they will look up your website later. They might give you a call. (Be sure to have a call to action on your sign.) They might even buy an alpaca from you. Stranger things have happened.

Signs just make good common sense so I’m not going to beat you over the head with this one. If people don’t know about you they can’t do business with you. So let them know you are there with SIGNS!

As a practical matter, you should at least have signs on your farm truck and your trailer. Consider having signs on the vehicle you drive the most frequently as well. Because I’m a mother of four children, I drive a van everywhere so I had signs made for my van. I started out with magnetic signs on the sides of the van. My oldest child complained that people at stoplights stared at us (“So embarrassing MOM!“), so instead I had signage put on the back of the van (above). This helped because the people behind us at lights read the sign and people in parking lots read it.

But how well does it really work? Let me share this story with you.

A man was driving home from work. He was frustrated with his job, sick of the rat race. Just the night before he had joked to his lady friend, “I’m thinking about chucking it all and raising alpacas.”  He had seen a commercial about the cute little creatures and thought they seemed like a lot more fun than his stressful job. He looked up at the next stoplight.

My van was in front of him.

“You are kidding me,” he thought. “Alpacas in Fairhope?” He called me the next day to make an appointment to visit the farm. And within a couple of months he had purchased two female alpacas from me. True story of serious business from a sign that had cost me less than $150.

So, what are you waiting for? Go put those signs on your car!

Read the Other Secrets The Sell Alpacas:

Secrets That Sell Alpacas #1 Participate in the FRG

Secrets That Sell Alpacas #2 Have an Internet Presence

Secrets That Sell Alpacas #3 Get your business card OUT there.

Secrets That Sell Alpacas #4 Don’t forget your Veterinarian.

Secrets That Sell Alpacas #5 Be Enthusiastic!

Do you have a marketing tip to share? Leave a comment. We’d love to hear it!

It’s A Green Christmas for Alpacas

Photo and Artwork by Valerie Newell of The Green Alpaca

Photo and Artwork by Valerie Newell of The Green Alpaca

The Alpaca Owners and Breeders Association (AOBA) is giving alpaca breeders something to celebrate this holiday season!

Through AOBA’s public relations efforts, a press release was distributed to the media highlighting alpacas as a green business. As a result, Alpacas are being featured as the perfect green livestock on a syndicated television special called “It’s a Green Christmas.” This is one of the largest exposures of alpacas to the general public to date.  Being shown in over 120 television markets, this segment is worth over $200,000 in television air time.

The one hour show features a variety of ecologically beneficial businesses and products.  Alpacas are highlighted for over 3 minutes as an all around environmentally friendly livestock.  Alpacas are discussed as being easy on the land and efficient users of food with highly desired manure.

Showcasing the alpaca industry is video footage from AOBA’s National Conferences including models wearing beautiful alpaca fashions on the runway, fleece competition judging, individuals spinning alpaca fiber and consumers shopping for alpaca garments.  The show also includes a visit to Alpacas at Windy Hill in Somis, California where Cindy Harris was interviewed while holding a 3-day old cria.  Cindy did a terrific job of educating viewers about alpacas in general as well as the different types of alpaca fiber and the variety of end products.

“It’s a Green Christmas” is airing from November 21, 2009 through January 4, 2010 across the United States. For a list of airing times and stations, visit http://itsagreenchristmas.com.  More markets continue to be added to the schedule.

The above was sent to AOBA members through email.

Note from Alpaca Farmgirl: Is AOBA back? Let’s hope this is a sign of things to come! Alpaca Farmgirl encourages you to sign up or renew your AOBA membership, and to participate in the AOBA Farm & Ranch Guide. AOBA works for us. Let’s support our organization and we will all benefit!



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