In times of change, the learner shall inherit the earth while the learned find themselves beautifully equipped to deal with a world that no longer exists.

~ Eric Hoffer

In light of today’s inauguration, the citizens of our country are looking for, clamoring for, change. Economic change, among other types of change.

How will we, as farmers, as alpaca breeders, deal with change?

We need to go back to basics. Admit auctions are not the answer to selling our animals. Introduce more people to alpacas, and help grow our industry. We need to educate ourselves on social media marketingand how it can work to help us grow our businesses. And we need to work on our sales techniques. Alpaca breeders aren’t usually sales people by nature. So we must educate ourselves on the business of selling.

Below is one of the best audio books on sales that I have listened to. It’s by Tom Hopkins. Not all “sales” books work for alpaca breeders. This one is inexpensive and it has lots of tips that are easy to apply to the alpaca/livestock biz. Leave a comment and let us know what other sales training materials have worked for you.