Signs Are An Essential Part of Marketing Your Business I’m a huge believer in having signs on your vehicle to market your alpaca business. While you are driving around town people see you. They stop at red lights. They get bored. They look around. Most people have never heard of an alpaca. They’ve never seen [...]
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time. If [...]
Photo courtesy of Dutch Hollow Acres. Recently we talked about ways to survive the recession. Continuing with that theme, there are aspects of running a farm business that many of us ”hire out”. Some are things that we can learn to do ourselves. Here are 5 things that you can learn to do for your farm business, [...]
This is a great video clip from Kelly Olexa. She’s a smart cookie with lots of great info to share. She really nails it when she talks about people talking AT you rather than connecting WITH you. When you are participating in Social Media, Listen first. Then Engage. Sales and Marketing is more and more [...]
Blackberries aren’t black to start with. Or sweet for that matter. In fact, blackberries start out quite green. And quite sour. Then they turn reddish. And then black. And that’s when the birds start to eat the blackberries. ======================================== Which brings us to the most interesting part of consumption. ======================================== And how a blackberry can [...]
Remember your veterinarian this holiday season. Give them a pair of alpaca socks, a book on alpaca health care, or something that will remind them how much they like working for you and your alpacas! Invest in a subscription of Alpacas Magazine for your veterinarian. When their new issue arrives they can read the health [...]
The Internet now plays an essential role in helping potential buyers find information about alpacas and in locating alpacas to purchase. A 2008 survey by the Alpaca Owners & Breeders Association asked new alpaca breeders the following question: “When you were considering your FIRST PURCHASE of alpacas, which Internet sources did you use to locate [...]
People are always asking me how to sell alpacas, so I will be posting tips on my blog. If you want to sell some alpacas, first of all, take a deep breath and look at the picture on the right. These guys really sell themselves. A big part of your sales job is done by [...]
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