Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario. The reason why his marketing strategies work better than yours, is because he uses solid, dyed-in-the-wool psychology. He knows he doesn’t have to use new fangled techniques, when his simple marketing has stood the test of time.
If you [...]
Blackberries aren’t black to start with.
Or sweet for that matter.
In fact, blackberries start out quite green. And quite sour.
Then they turn reddish. And then black.
And that’s when the birds start to eat the blackberries.
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Which brings us to the most interesting part of consumption.
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And how a blackberry can teach you just how to keep customers
coming back.
You [...]
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